POV: Content Newsletter is for solopreneurs and small business owners looking for calm, clarity and cheer in their content planning. This is going to give you actionable steps, thoughtful conversations and supportive pep talks to help you turn the page on overthinking your marketing, posting without capacity, and creating without clarity. It’s not about creating more, it’s about creating strategically and with intention in a way that is sustainable for your business and life. This isn't about how AI is going to save you time, it's about leaning into your storytelling, connection and thought leadership to create human-to-human content that converts and feels calm.
my short answer to this ❓is YES
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Does anyone blog anymore? Is there even a point? That's probably one of most common question about blogging I get when I'm a guest on a podcast or I'm chatting with people about business and blogging. The short, simple answer to whether or not blogs have value is, YES! Blogs are still relevant and being used by business owners! There are many reasons why it's important to have a blog and post content. And it's never too late to start one. Why blog? Blogging offers you the chance to create longer form content, position yourself as an expert or thought leader or share your story. From there you can break that content into reusable pieces across social media, in future blog posts, videos, newsletters and more. This saves you time and helps with consistency. I recently shared an Instagram post about this topic (you can scroll here for some more info about why blogs are valuable) but I wanted to highlight one major reason: We are creating TOO MUCH content. Instead, we should focus on creating less that does more work for us. Having one piece of long form content and turning it into multiple pieces elsewhere to save you time and the stress from worrying about what to post next, should be a major part of your content plan and strategy. Although I use blog posts as an example of long form content, you can replace that with videos or podcasts or even newsletters if that's where you are spending your writing time. If you do use podcasts or videos, you can transcribe them into blog posts! If your main form of communication is a newsletter, those can also become blog posts or be expanded on and supported by further blog posts. If you are an influencer, or share a lot of your stories on social media, a blog offers you a place to anchor all of that content - and let's be real, you don't own your social media account. What happens if it disappeared over night? (Sorry, I know it's scary but we have to think about these things!) Business owners - maybe you aren't seeing the benefit yet for your products or service. But remember, blogging will give you the opportunity to position your products or services in a new way. A fresh post gives your audience a reason to return to your website, and blogs help you share your expertise. There are many benefits to blogging and I am always a fan of encouraging people to make a plan to start one or revive their blog if it's been a while. Not sure what your next post should be about? Here are three prompts to help get you started:
Hit the reply button and let me know if you are going to give your blog some more love (or maybe you're ready to start one!) Not sure what to write about? I'll send you a prompt! Until next time! ~Rebecca P.S: I have limited availability for my VIP Done-for-You Quarterly content package. If you want to get blog posts written with you and turned into multiple posts, I can help! Find out more here. |
POV: Content Newsletter for entrepreneurs
POV: Content Newsletter is for solopreneurs and small business owners looking for calm, clarity and cheer in their content planning. This is going to give you actionable steps, thoughtful conversations and supportive pep talks to help you turn the page on overthinking your marketing, posting without capacity, and creating without clarity. It’s not about creating more, it’s about creating strategically and with intention in a way that is sustainable for your business and life. This isn't about how AI is going to save you time, it's about leaning into your storytelling, connection and thought leadership to create human-to-human content that converts and feels calm.
I built and painted a blanket ladder from scratch this weekend. And no, this isn't a metaphor for something business related. Literally. Drilled, glued, painted. A blanket ladder. Proof: Okay fine. There's a business lesson here. Honestly, one of the best things I do for my business is step away from it. When you are thinking about content constantly, and spending more time forcing your next post or topic for your podcast or newsletter, you end up feeling more stressed, more overwhelmed and...
Should we talk about the fact that it's November and October disappeared so quickly we can hardly believe it? Maybe? The past many weeks have been hectic around here, filled with baseball, business and bon bons (I wanted to mention Halloween but keep up with the alliteration). I have been attending many events and as a content strategist, nothing gives me better data about what is happening on the ground for small business owners than being in person. We can scroll through Threads and our...
When I stepped into 2025, I choose 'gentleness' as my word of the year. And that guiding principle has been quite consistent. Sure, there are always unexpected life stresses and business ups and downs thrown at me, but that gentleness as a pilot has proven quite useful. In that calmness that I tried to build this year, something unexpected happened. A spark. A desire for something new, and yet familiar. Maybe something more? It was like when we switch wardrobes from the summer and into the...