There's a better way to create content, and you don't have to spend all of your time on social media to do it. I help busy solopreneurs focus on their brand messaging, goals and long-form content (like blogs, newsletters and podcasts) so they can spend less time creating content and more time doing the things they love, in their business and life.
my short answer to this ❓is YES
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Does anyone blog anymore? Is there even a point? That's probably one of most common question about blogging I get when I'm a guest on a podcast or I'm chatting with people about business and blogging. The short, simple answer to whether or not blogs have value is, YES! Blogs are still relevant and being used by business owners! There are many reasons why it's important to have a blog and post content. And it's never too late to start one. Why blog? Blogging offers you the chance to create longer form content, position yourself as an expert or thought leader or share your story. From there you can break that content into reusable pieces across social media, in future blog posts, videos, newsletters and more. This saves you time and helps with consistency. I recently shared an Instagram post about this topic (you can scroll here for some more info about why blogs are valuable) but I wanted to highlight one major reason: We are creating TOO MUCH content. Instead, we should focus on creating less that does more work for us. Having one piece of long form content and turning it into multiple pieces elsewhere to save you time and the stress from worrying about what to post next, should be a major part of your content plan and strategy. Although I use blog posts as an example of long form content, you can replace that with videos or podcasts or even newsletters if that's where you are spending your writing time. If you do use podcasts or videos, you can transcribe them into blog posts! If your main form of communication is a newsletter, those can also become blog posts or be expanded on and supported by further blog posts. If you are an influencer, or share a lot of your stories on social media, a blog offers you a place to anchor all of that content - and let's be real, you don't own your social media account. What happens if it disappeared over night? (Sorry, I know it's scary but we have to think about these things!) Business owners - maybe you aren't seeing the benefit yet for your products or service. But remember, blogging will give you the opportunity to position your products or services in a new way. A fresh post gives your audience a reason to return to your website, and blogs help you share your expertise. There are many benefits to blogging and I am always a fan of encouraging people to make a plan to start one or revive their blog if it's been a while. Not sure what your next post should be about? Here are three prompts to help get you started:
Hit the reply button and let me know if you are going to give your blog some more love (or maybe you're ready to start one!) Not sure what to write about? I'll send you a prompt! Until next time! ~Rebecca P.S: I have limited availability for my VIP Done-for-You Quarterly content package. If you want to get blog posts written with you and turned into multiple posts, I can help! Find out more here. |
Simplify your content, stress less.
There's a better way to create content, and you don't have to spend all of your time on social media to do it. I help busy solopreneurs focus on their brand messaging, goals and long-form content (like blogs, newsletters and podcasts) so they can spend less time creating content and more time doing the things they love, in their business and life.
If you find yourself with some time to reflect on your content this summer, here are some places I recommend you prioritize. 🎧 Catch up on my podcast on Apple, Spotify or this link - I'll be sharing more this summer! The summer is a great time to review and plan your content strategy, your business goals and more. September and the Fall often become busier for many of us, so having the foundation and plans laid out before we don't have time to focus on it is recommended. Personally? I spend...
Feeling like you're just 'over' content creation? Let's chat about what's happening 🎧 Listen to my latest podcast episode on Apple, Spotify or this link for more of this conversation. If you are struggling with finding the energy to create content for your business, or aren't sure what to even post, there are a few things that could be happening (recognizing that life and world events can also be causing a slow down of course. Unfortunately, I don't have a fix for that, but I acknowledge it...
Feeling overwhelmed? Keep reading We are loosing our own voice in our business because we are listening to so many others. How can we know what we really want and need when we don't sit with our own thoughts, planning and strategy; when we don't trust ourselves. I really think it's hard to hear ourselves when we spending so much time are listening to what others are doing, comparing, worrying, second-guessing ourselves - whatever the case. It's too much. This leads to confusion and stress...