Should we talk about the fact that it's November and October disappeared so quickly we can hardly believe it? Maybe? The past many weeks have been hectic around here, filled with baseball, business and bon bons (I wanted to mention Halloween but keep up with the alliteration). I have been attending many events and as a content strategist, nothing gives me better data about what is happening on the ground for small business owners than being in person. We can scroll through Threads and our...
19 days ago • 2 min read
When I stepped into 2025, I choose 'gentleness' as my word of the year. And that guiding principle has been quite consistent. Sure, there are always unexpected life stresses and business ups and downs thrown at me, but that gentleness as a pilot has proven quite useful. In that calmness that I tried to build this year, something unexpected happened. A spark. A desire for something new, and yet familiar. Maybe something more? It was like when we switch wardrobes from the summer and into the...
29 days ago • 1 min read
in a recent poll in my newsletter and on social media, people voted that they just want help deciding what to post next. Keep reading to find out how to figure that out: 🎧 Catch up on my podcast on Apple, Spotify or this link . In a recent episode, I shared the time I was a guest on the This Mother Means Business podcast and we chatted about building a business with kids of all ages. Not sure what to post next? You aren't alone. It doesn't make it any easier, but often when we don't know what...
about 2 months ago • 2 min read
this week, I have a quick poll for you plus a new podcast episode that will help you take action 🎧 Catch up on my podcast on Apple, Spotify or this link What actions have you taken this week to update your content messaging, make it easier for people to work with you, or refocus your content plan? Not sure if you've done any of that? Listen to the latest episode of The Ten Count for 3 ways to audit your own content right now to make it easier for people to find you and work with you. Find the...
2 months ago • 1 min read
Reusing the same post? Can you do that? Yes. 🎧 Catch up on my podcast on Apple, Spotify or this link - I'll be sharing more this summer! In my latest podcast episode, I shared ways to reuse and repurpose your content to save you time this summer and any time of the year. Last week's newsletter? It was repurposed content from a social media post. We are in creation mode too often and we are feeling overwhelmed because of it. If you are tired of having to come up with your next post from...
5 months ago • 1 min read
If you find yourself with some time to reflect on your content this summer, here are some places I recommend you prioritize. 🎧 Catch up on my podcast on Apple, Spotify or this link - I'll be sharing more this summer! The summer is a great time to review and plan your content strategy, your business goals and more. September and the Fall often become busier for many of us, so having the foundation and plans laid out before we don't have time to focus on it is recommended. Personally? I spend...
5 months ago • 2 min read
Feeling like you're just 'over' content creation? Let's chat about what's happening 🎧 Listen to my latest podcast episode on Apple, Spotify or this link for more of this conversation. If you are struggling with finding the energy to create content for your business, or aren't sure what to even post, there are a few things that could be happening (recognizing that life and world events can also be causing a slow down of course. Unfortunately, I don't have a fix for that, but I acknowledge it...
6 months ago • 1 min read
Feeling overwhelmed? Keep reading We are loosing our own voice in our business because we are listening to so many others. How can we know what we really want and need when we don't sit with our own thoughts, planning and strategy; when we don't trust ourselves. I really think it's hard to hear ourselves when we spending so much time are listening to what others are doing, comparing, worrying, second-guessing ourselves - whatever the case. It's too much. This leads to confusion and stress...
6 months ago • 1 min read
How much should you sell in your content? I've been having a lot of discussions about how to include selling in content creation - but in a way that people feel good about. The truth is, we have to make the ask. We have to tell people about our offers and services, and sometimes, we have to talk about something over and over and over again. We are a business and need to sell. It's ok. But there are ways to do this that are in alignment with how you feel good about selling. It's a common...
8 months ago • 1 min read