The content, marketing, business and life newsletter Do you have a strategy for pitching to be a guest on other people's content? Getting in front of new audiences, as a guest blogger, podcast expert, speaker at an event etc, is such a great part of our content planning. Recently, I was a guest on the What She Said podcast and radio show with Candace Sampson. I was chatting about PEI! A favourite family travel destination of ours (I'm actually there right now as this email is sent). With that...

The content, marketing, business and life newsletter We are consuming too much content and it's affecting how we create our own. Yes, I also think we are creating too much but that's a story for another day. When it comes to consuming, we are scrolling and searching and spending time 'researching' when really, some of that time can be spend doing. The truth is, and I know this because I do it myself, there's only so much we need to consume. It's different when we engage and reply and build...

The content, marketing, business and life newsletter The summer might look different for your business. Not only are your clients or customers changing their habits and how they spend their time, but you may be changing your schedule too. For those of us with kids out of daycare or school, we begin an interesting balance between getting stuff done for our business while also crafting, playing, travelling with our families (or driving teens to and from events). My best advice as we head into...