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POV: Content Newsletter for entrepreneurs

repeat, reuse, repurpose

Published 4 months agoΒ β€’Β 1 min read

Reusing the same post? Can you do that? Yes.

🎧 Catch up on my podcast on Apple, Spotify or this link - I'll be sharing more this summer!

In my latest podcast episode, I shared ways to reuse and repurpose your content to save you time this summer and any time of the year.

Last week's newsletter? It was repurposed content from a social media post.

We are in creation mode too often and we are feeling overwhelmed because of it.

If you are tired of having to come up with your next post from scratch, turn to your existing content instead.

What's that look like? Here are some ways to reuse content:

πŸ“ Search your newsletters for a topic or season and copy and rewrite (as needed) an older newsletter. Maybe last summer you sent one that is still relevant. Use it.

πŸ“ Look at your Instagram Insights and see the post with the most reach, or the most clicks to your site in the past year. Reshare that (change the image and copy as you feel is needed to keep it updated and fresh.)

πŸ“ Take a series of blog posts and make a new post with a round-up, or share recent posts in your newsletter to remind people about them.

πŸ“ Reupload one of your older podcast episodes that was popular or relevant - record a quick intro to it to explain why you are resharing.

There are many ways to repurpose content.

A reminder: Don't stress about repeating yourself. People need to hear your message over and over again to be reminded of it. Or, perhaps when they first heard it, they weren't ready to take action.

How are you reusing your content this summer to save you time and stress?

Rebecca

ps: ➑️ Feeling overwhelmed when it comes to any of the above? Join the waitlist for some new offers I'm launching - I know they'll be able to help! You also can book a 60-minute one-on-one strategy/question session with me here.​

On the podcast...

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​Listen here. ​

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Rebecca Stanisic

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POV: Content Newsletter for entrepreneurs

by Rebecca Stanisic - writer and content strategist

POV: Content Newsletter is for solopreneurs and small business owners looking for calm, clarity and cheer in their content planning. This is going to give you actionable steps, thoughtful conversations and supportive pep talks to help you turn the page on overthinking your marketing, posting without capacity, and creating without clarity. It’s not about creating more, it’s about creating strategically and with intention in a way that is sustainable for your business and life. This isn't about how AI is going to save you time, it's about leaning into your storytelling, connection and thought leadership to create human-to-human content that converts and feels calm.

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