POV: Content Newsletter is for solopreneurs and small business owners looking for calm, clarity and cheer in their content planning. This is going to give you actionable steps, thoughtful conversations and supportive pep talks to help you turn the page on overthinking your marketing, posting without capacity, and creating without clarity. It’s not about creating more, it’s about creating strategically and with intention in a way that is sustainable for your business and life. This isn't about how AI is going to save you time, it's about leaning into your storytelling, connection and thought leadership to create human-to-human content that converts and feels calm.
selling in content: making the ask
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POV: Content Newsletter for entrepreneurs
POV: Content Newsletter is for solopreneurs and small business owners looking for calm, clarity and cheer in their content planning. This is going to give you actionable steps, thoughtful conversations and supportive pep talks to help you turn the page on overthinking your marketing, posting without capacity, and creating without clarity. It’s not about creating more, it’s about creating strategically and with intention in a way that is sustainable for your business and life. This isn't about how AI is going to save you time, it's about leaning into your storytelling, connection and thought leadership to create human-to-human content that converts and feels calm.
I built and painted a blanket ladder from scratch this weekend. And no, this isn't a metaphor for something business related. Literally. Drilled, glued, painted. A blanket ladder. Proof: Okay fine. There's a business lesson here. Honestly, one of the best things I do for my business is step away from it. When you are thinking about content constantly, and spending more time forcing your next post or topic for your podcast or newsletter, you end up feeling more stressed, more overwhelmed and...
Should we talk about the fact that it's November and October disappeared so quickly we can hardly believe it? Maybe? The past many weeks have been hectic around here, filled with baseball, business and bon bons (I wanted to mention Halloween but keep up with the alliteration). I have been attending many events and as a content strategist, nothing gives me better data about what is happening on the ground for small business owners than being in person. We can scroll through Threads and our...
When I stepped into 2025, I choose 'gentleness' as my word of the year. And that guiding principle has been quite consistent. Sure, there are always unexpected life stresses and business ups and downs thrown at me, but that gentleness as a pilot has proven quite useful. In that calmness that I tried to build this year, something unexpected happened. A spark. A desire for something new, and yet familiar. Maybe something more? It was like when we switch wardrobes from the summer and into the...