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There's a better way to create content, and you don't have to spend all of your time on social media to do it. I help busy solopreneurs focus on their brand messaging, goals and long-form content (like blogs, newsletters and podcasts) so they can spend less time creating content and more time doing the things they love, in their business and life.
Is it time to start a blog? I've asked this before, and have several podcast episodes about it (including a new one this week!) How a blog can help your business (just a few ways) ✔️ Create this long-form piece of content once, and turn it into many micro pieces to share on social media, over and over again ✔️ A blog link is easier to find and share than an old social media post ✔️ You can share it on Pinterest to be discovered ✔️ A blog offers the ability to be found on search engines when...
The content, marketing, business and life newsletter Do you have a strategy for pitching to be a guest on other people's content? Getting in front of new audiences, as a guest blogger, podcast expert, speaker at an event etc, is such a great part of our content planning. Recently, I was a guest on the What She Said podcast and radio show with Candace Sampson. I was chatting about PEI! A favourite family travel destination of ours (I'm actually there right now as this email is sent). With that...
The content, marketing, business and life newsletter The summer might look different for your business. Not only are your clients or customers changing their habits and how they spend their time, but you may be changing your schedule too. For those of us with kids out of daycare or school, we begin an interesting balance between getting stuff done for our business while also crafting, playing, travelling with our families (or driving teens to and from events). My best advice as we head into...