Not all content has an immediate payoff. Here's how to plant for the future

🎧 Catch up on my podcast on Apple, Spotify or this link ​

My blood pressure continues to be monitored because it's staying higher than it should. This means that for the next while, until my follow up appointment, I'm trying to see if I can lower it by moving more (something I need to do anyway), and eating less sodium (not less food, for the record. I've hired my friend and dietitian, Jennifer Neale, to help guide me with healthy steps in monitoring my sodium).

Two things:

a) sodium is in everything. It's annoying. Take a look at your grocery store bread. Two slices for a sandwich has so much sodium!! I need to read up on local bakery bread to see if it's better (I'm assuming yes) because honestly, I love toast and don't want to ditch bread. Even though I can't make toast because I melted our toaster on our stovetop recently and haven't replaced it yet.

That's a story for another day maybe (or reply and I'll tell you lol)

b) I'm on about day 4 of this monitoring and while impatient, I know I can't expect results instantly. These changes will all add up hopefully, and even if my blood pressure can't come down with lifestyle, I'm still making healthy improvements by moving my body, lifting weights and eating intuitively. It's not 'wasted time'.

Content is sort of like this. We create and share intentionally, and don't always see results right away. But it doesn't mean it's 'bad' content.

If you are creating based on your goals and with the intent that it supports you, your business and your future planning, it's still valuable.

The post about your new offer that gets crickets? May be the one that people look at after people connect with you in stories or in search.

The Reel that outlines your industry position, may not immediately sell an offer, but could be the thing that gets a podcast host or journalist interested.

When I share about my speaking and workshop trainings that I do for small business owners and organizations, I don't expect an immediate booking. But I do need content like that to remind people it's one of my offers and that I can help them in the future when they are looking for a faciliator or educator. I want to be top of mind.

Content seeds may take time to grow, but it's why intention is so crucial to your strategy. Nothing is wasted.

And yes, some content is more urgent and meant to convert in the now. That's relevant too. I'm just saying not to ignore the posts that feel less popular in the moment if you don't see instant results. Let those seeds be watered and grow!

➡️ In this week's podcast episode, I share more about how I'm posting less content this summer, but choosing things that will look ahead to next month and the Fall. Listen here. ​

Reply and let me know if you know what day of the week it is ;)

Rebecca

ps: I know you want to spend less time creating new content. That's why I created a FREE reusing and repurposing content guide and checklist. Grab it here.​

📅 Events for Canadian Entrepreneurs

​Wave x Prince Edward County July 17​

​Business Sisters (Williamstown) July 22​

​Gather: Self and Style (Burlington) July 23​

​High Vibe Women (Vancouver) August 13​

📝 Take Action this Week

📩 Step offline

The pull of the summer and the push of the need to work on your content can be strong. But consider this permission to step away from creation and find clarity by being offline for a break. It does help especially when you are feeling overwhelmed.

🎧Catch up on recent episodes of Plot Your Content!

Tune in on Apple, Spotify or where you usually listen to podcasts!​

📲 Sign up for Setting the Scene: Content Foundations on-demand workshop (video or private podcast)

Fall in love with your content creation and reframe your foundations

This is a guided workshop and workbook program that helps you set the foundation to plan content with clarity and confidence. Setting the Scene: Content Foundations blends strategy with simplicity so you can create sustainable, story-driven content that feels calm, intentional, and true to you.

And, because I had a little fun when I wrote this - it's themed around bookish tropes ;)