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POV: Content Newsletter is for solopreneurs and small business owners looking for calm, clarity and cheer in their content planning. This is going to give you actionable steps, thoughtful conversations and supportive pep talks to help you turn the page on overthinking your marketing, posting without capacity, and creating without clarity. Itβs not about creating more, itβs about creating strategically and with intention in a way that is sustainable for your business and life. This isn't about how AI is going to save you time, it's about leaning into your storytelling, connection and thought leadership to create human-to-human content that converts and feels calm.
Not all content has an immediate payoff. Here's how to plant for the future π§ Catch up on my podcast on Apple, Spotify or this link My blood pressure continues to be monitored because it's staying higher than it should. This means that for the next while, until my follow up appointment, I'm trying to see if I can lower it by moving more (something I need to do anyway), and eating less sodium (not less food, for the record. I've hired my friend and dietitian, Jennifer Neale, to help guide me...
December 1st?? I'm not sure how to feel about this. But I can tell you that as we wind down 2025 (this year was...interesting) it's a good time to reflect and look ahead when it comes to our businesses, and of course content. I've spoken with a lot of business owners lately who just feel done with social media and the constant pressures of marketing. It doesn't mean they are quitting it (there can be a lot of benefits of course), but there's a lot of reduction of time. Which means the need...
Should we talk about the fact that it's November and October disappeared so quickly we can hardly believe it? Maybe? The past many weeks have been hectic around here, filled with baseball, business and bon bons (I wanted to mention Halloween but keep up with the alliteration). I have been attending many events and as a content strategist, nothing gives me better data about what is happening on the ground for small business owners than being in person. We can scroll through Threads and our...