Should we talk about the fact that it's November and October disappeared so quickly we can hardly believe it?

Maybe?

The past many weeks have been hectic around here, filled with baseball, business and bon bons (I wanted to mention Halloween but keep up with the alliteration).

I have been attending many events and as a content strategist, nothing gives me better data about what is happening on the ground for small business owners than being in person.

We can scroll through Threads and our Instagram stories to see what is working and what people are doing, but to hear the questions, chat about the struggles, and connect in person is special.

One thing that's coming up over and over again? The frustration with Instagram.

When you create your content strategy based on a tool like Instagram as the focus, it means you don't own the space, and are subject to changes and adjustments out of your control. No wonder if feels overwhelming.

Instead, create your strategy based on the goals you want to meet, then create the action plan and tactics (like posting on Instagram) to help get you there.

🔥 Two hot Instagram tips:

a) Carousels WITH music are having a moment. Take your reel, blog post or recent newsletter and create a series of carousel images to share more. You can use Canva or just use your own photos and write the text in the app.

b) Analytics are taking longer to see results. By this I mean that if you look at a post to see how well it's doing in the first 24 hours, you may be disappointed. If you check again 4 days later, you may notice it increased in reach. There's a slowness happening and the algorithm seems to push out later and later (note: great posts will still quickly perform well, and some posts fall flat. I'm just saying to give them more time before you decide if they worked or not!)

Have questions about these tips or Instagram in general? Reply and let me know

Want more support to get deeper into your insights and content you are creating? Book a one-hour session with me which includes 7 days of support so we can watch and adjust your content together!

What's your November looking like? My calendar is filled with more events (personal and business) again! Hope we are all able to get some rest too.

~ Rebecca

📅 Upcoming Canadian Events for Entrepreneurs

​​Mother Founder Meetup (Ottawa) November 21

​​High Vibe Women Brunch (Ottawa) November 15​​

​Back to Business (Vancouver) November 24​

​Staff Party - Holiday party for entrepreneurs, small business owners and freelancers (Ottawa) December 5​

​Business Sisters Holiday Open House (Alexandria) December 2

​High Vibe Full Day Experience (Burlington) March 7, 2026​

​This Mother Means Business (Burlington) April 1, 2026​

📝 Take Action this Week

📩 After an Event

Don't forget to send those follow up emails and DMs after you attend an event to further carry on conversations and build relationships!

🎧 Listen to the latest episode of Plot Your Content!

In the second of a four-part series on branding and your content, I talk about the advantages of having clear branding and how to use the assets like brand photos to support your business.

Tune in on Apple, Spotify or where you usually listen to podcasts!

📲 Watch this webinar (or listen to the podcast replay) and take instant action to adjust your social media planning