Feeling like you're just 'over' content creation? Let's chat about what's happening 🎧 Listen to my latest podcast episode on Apple, Spotify or this link for more of this conversation. If you are struggling with finding the energy to create content for your business, or aren't sure what to even post, there are a few things that could be happening (recognizing that life and world events can also be causing a slow down of course. Unfortunately, I don't have a fix for that, but I acknowledge it...
20 days ago • 1 min read
Feeling overwhelmed? Keep reading We are loosing our own voice in our business because we are listening to so many others. How can we know what we really want and need when we don't sit with our own thoughts, planning and strategy; when we don't trust ourselves. I really think it's hard to hear ourselves when we spending so much time are listening to what others are doing, comparing, worrying, second-guessing ourselves - whatever the case. It's too much. This leads to confusion and stress...
about 1 month ago • 1 min read
How much should you sell in your content? I've been having a lot of discussions about how to include selling in content creation - but in a way that people feel good about. The truth is, we have to make the ask. We have to tell people about our offers and services, and sometimes, we have to talk about something over and over and over again. We are a business and need to sell. It's ok. But there are ways to do this that are in alignment with how you feel good about selling. It's a common...
3 months ago • 1 min read
Is it time to start a blog? I've asked this before, and have several podcast episodes about it (including a new one this week!) How a blog can help your business (just a few ways) ✔️ Create this long-form piece of content once, and turn it into many micro pieces to share on social media, over and over again ✔️ A blog link is easier to find and share than an old social media post ✔️ You can share it on Pinterest to be discovered ✔️ A blog offers the ability to be found on search engines when...
5 months ago • 1 min read
The content, marketing, business and life newsletter Do you have a strategy for pitching to be a guest on other people's content? Getting in front of new audiences, as a guest blogger, podcast expert, speaker at an event etc, is such a great part of our content planning. Recently, I was a guest on the What She Said podcast and radio show with Candace Sampson. I was chatting about PEI! A favourite family travel destination of ours (I'm actually there right now as this email is sent). With that...
12 months ago • 1 min read
The content, marketing, business and life newsletter We are consuming too much content and it's affecting how we create our own. Yes, I also think we are creating too much but that's a story for another day. When it comes to consuming, we are scrolling and searching and spending time 'researching' when really, some of that time can be spend doing. The truth is, and I know this because I do it myself, there's only so much we need to consume. It's different when we engage and reply and build...
about 1 year ago • 2 min read
The content, marketing, business and life newsletter The summer might look different for your business. Not only are your clients or customers changing their habits and how they spend their time, but you may be changing your schedule too. For those of us with kids out of daycare or school, we begin an interesting balance between getting stuff done for our business while also crafting, playing, travelling with our families (or driving teens to and from events). My best advice as we head into...
about 1 year ago • 2 min read
The content, marketing, business and life newsletter What if we did things that worked for us in our business instead of what everyone else is doing? It's a bit of a rhetorical question because that's the advice I usually give. Comparing to other businesses and trying to replicate their plan and actions, even if they don't help meet our own goals, is overwhelming and won't necessarily lead to success. You have to do what works for you. For your business and your life. If you can't attend a...
about 1 year ago • 2 min read
The content, marketing, business and life newsletter I'm going to share something I haven't talked about much. I have been running my freelance business for almost 15 years. I have spoken at many events, meetings, conferences, and workshops - on stage, live in a room, virtually in Zoom. I think I am quite good as a speaker (usually) - educating, informing, and while I love to write, sometimes I feel as though I'm better at communicating if I can just have a conversation. However, after the...
about 1 year ago • 3 min read